Website
https://courtneyjswigcollections.com/
Here To Know About This Project
Courtney J’s Wig Collections—created by a seasoned hairstylist based in Atlanta, GA—is a specialized online store offering an extensive range of premium hair products, from custom wigs and virgin bundles to scalp care essentials. The brand promotes beauty with confidence and scalp health.
The Challenge Of Project
The key objective was to present a wide variety of hair solutions—custom wigs, ready-to-wear units, high-grade virgin extensions, and scalp care products—under one cohesive brand experience. The design needed to ensure easy navigation between categories while positioning the brand as expert, trustworthy, and accessible.
Process & Results
- Comprehensive Product Categorization
- Clean and Informative Descriptions
- Holistic Brand Storytelling
- User Trust & Clarity
We crafted a structured navigation design that balances product variety with ease of use, personalized storytelling, and trust signals—ensuring every user feels guided and confident, from browsing to buying. This project resulted in a refined user experience that elevates Courtney J’s authority as a stylist while simplifying choice across extensive hair options. The combination of expert branding, clear navigation, and policy transparency fosters user trust and encourages confident purchase decisions.
Lead Generation