Website
https://blairconklin.com/
Here To Know About This Project
Skid Kids is Blair Conklin’s e-commerce lifestyle brand rooted in skimboarding and surf culture. The site offers a bold, surf-inspired collection ranging from heavy-weight hoodies and bucket hats to polarized signature sunglasses and mini “Doinker Deck” fish-tail boards. Its mission? To ignite the “ocean-loving kid” in everyone through quality apparel and coastal vibes.
The Challenge Of Project
The key goal was to merge nostalgia, high-energy surf identity, and functional product commerce. The site needed to showcase action-driven design, easy product discovery across varied categories (like apparel, hats, sunglasses, skim decks), and convey quality, community, and action—all while keeping the navigation fresh and engaging.
Process & Results
- Surf-Driven Branding
- Category-Focused Navigation
- Dynamic Product Launches
- Simplified Messaging & Trust Signals
- FAQ & Support Transparency
We balanced surf identity with commerce—crafting high-energy visuals, streamlined category navigation, clear messaging, and emotional resonance to drive both inspiration and sales. This project turned Skid Kids into an immersive surf lifestyle hub—combining excitement, community, and seamless shopping in a way that stays true to Blair Conklin’s identity and audience.
Lead Generation