Website
https://www.anabaum.com/en-en
Here To Know About This Project
Anabaum is a Parisian crochet brand crafting handmade bags, hats, and unique accessories in vibrant colors, designed to inject playfulness and joy into everyday fashion. Built around artisan skill, sustainable materials, and heartfelt storytelling, Anabaum outputs joyful meaning—one stitch at a time.
The Challenge Of Project
The core aim was to capture Anabaum’s whimsical aesthetic and deep-rooted values—cooperation, sustainability, and legacy—while making the site feel warm, authentic, and easy to navigate. We needed to create a design that speaks to both the handcrafted nature of the products and the inclusive, family-driven story behind the brand.
Process & Results
- Storytelling at the Heart
- Ethical Craft and Quality
- Whimsical Visual Identity
- Community Connection
We layered storytelling into every design element: from origin narrative to product imagery and cooperative transparency, all tied together with playful copy and sunny palettes for an authentic, joyous brand continuum. The new site brings Anabaum’s brand values to life—delivering not just a shopping destination but a “joyful experience.” Visitors step into a world where every stitch tells a story of love, legacy, and handmade charm.
Lead Generation